Why UK has banned some Calvin Klein, Adidas ads

Why UK has banned some Calvin Klein, Adidas ads

The UK's Advertising Standards Authority (ASA) has banned advertisements from fashion giants Calvin Klein, Adidas, and Uniqlo.

The decision comes after the companies failed to substantiate their claims of offering "recycled" clothing and shoes.

The ASA had probed these ads as part of a wider investigation into environmental claims in retail fashion sector advertising.

Adidas admitted it doesn't have range of recycled running shoes

The ASA had challenged the three companies to substantiate their claims.

Adidas admitted it doesn't have a range of recycled running shoes but some products in its collections may contain recycled materials. It also claimed it has internal product documentation to back its claims.

Calvin Klein, on the other hand, said some items in its women's T-shirts and tops range are made from "environmentally preferred materials," including recycled ones.

What did Uniqlo say?

Uniqlo argued that consumers would likely interpret its ad as saying the products are made to a "meaningful extent" from recycled materials.

The company also claimed its claims are backed by an international certification scheme.

However, the ASA countered that without further clarification, the term "recycled" would lead consumers to believe that all products were completely made from recycled materials.