Bombay high court provides personality rights protection to Preity Zinta against deep fakes, misuse of name
MUMBAI: Bombay high court on Wednesday granted interim relief to Bollywood actor Preity Zinta directing deletion of online posts which she claimed violated her personality, publicity and moral rights , bringing back her trademark dimpled smile.
She had sought that social media intermediaries be directed to take down AI‑generated deepfake and morphed content of hers and Justice Madhav Jamdar passing the order observed misuse of such content does affect a person’s fundamental rights.
Justice Jamdar, sitting singly, reminded online platforms of their legal obligation towards due diligence under the Information Technology rules that govern intermediaries. He expressed concern over the role of intermediaries in tackling offensive content.
Zinta through solicitor Jai Munim had filed a suit seeking protection of her personality rights . Th material including deep fake images, AI and superimposed visuals and morphed pictures prima facie violated her moral, publicity and personality rights, the HC held and infringed her privacy rights.
Her plea for interim protection had also sought orders to restrain named and unnamed websites and people from using, exploiting or misappropriating the use of her name, nickname, photographs, likeness including her distinctive dimpled smile, caricature, voice, mannerisms, persona or other attributes of her personality in any form for commercial or personal gain.
She had sought that social media intermediaries be directed to take down AI‑generated deepfake and morphed content of hers and Justice Madhav Jamdar passing the order observed misuse of such content does affect a person’s fundamental rights.
Justice Jamdar, sitting singly, reminded online platforms of their legal obligation towards due diligence under the Information Technology rules that govern intermediaries. He expressed concern over the role of intermediaries in tackling offensive content.
Zinta through solicitor Jai Munim had filed a suit seeking protection of her personality rights . Th material including deep fake images, AI and superimposed visuals and morphed pictures prima facie violated her moral, publicity and personality rights, the HC held and infringed her privacy rights.
Her plea for interim protection had also sought orders to restrain named and unnamed websites and people from using, exploiting or misappropriating the use of her name, nickname, photographs, likeness including her distinctive dimpled smile, caricature, voice, mannerisms, persona or other attributes of her personality in any form for commercial or personal gain.
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