Why India Needs National Agricultural Intelligence Network
S Chandramohan
India’s farmers are among the hardest-working entrepreneurs in the world. Yet they make some of the most consequential business decisions with the least information. Manufacturers know their inventories, demand forecasts, financing options and customer pipeline. Retailers track sales in real time. An airline uses predictive analytics to price every seat. Farmers, by contrast, often decide what to plant, when to irrigate and where to sell using fragmented advice, delayed market signals and intuition. That is not a failure of farming. It is a failure of intelligence infrastructure. The next agricultural revolution needs to be driven by providing every farmer with timely, trusted intelligence to make better decisions.
India’s farmers are among the hardest-working entrepreneurs in the world. Yet they make some of the most consequential business decisions with the least information. Manufacturers know their inventories, demand forecasts, financing options and customer pipeline. Retailers track sales in real time. An airline uses predictive analytics to price every seat. Farmers, by contrast, often decide what to plant, when to irrigate and where to sell using fragmented advice, delayed market signals and intuition. That is not a failure of farming. It is a failure of intelligence infrastructure. The next agricultural revolution needs to be driven by providing every farmer with timely, trusted intelligence to make better decisions.
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