Kriti Sanon's Take On Celebrities Accepting Pay Cuts For Women-Centric Films: ‘Difference Is Huge’
In 2024, Kriti Sanon , the acclaimed Bollywood sensation, has shattered expectations, firmly establishing herself as one of the most sought-after talents in the film industry . With her back-to-back blockbusters, "Teri Baaton Mein Aisa Uljha Jiya" and "Crew," each crossing the coveted 100-crore mark, Kriti has emerged as a symbol of triumph, earning accolades from audiences and critics alike. Amidst her stellar success, Kriti has also addressed the ongoing dialogue surrounding pay equity within the industry, revealing during an interview with an entertainment media outlet that she, along with Kareena and Tabu, made concessions for "Crew."
During a recent conversation with Film Companion, Kriti Sanon was prompted, in reference to Sonam Kapoor's previous interview, to reflect on the evolution of securing funding for films led by women, contrasting "Veere Di Wedding" with "Crew." With a knowing smile, the "Raabta" actress remarked, “Not much. Something very similar also happened during the crew. I feel like when there is a film on women, people are still scared to put in the amount of money that they would have for the same story had it been men.”
Expanding on her observation, Kriti added that there's a palpable apprehension and reluctance among decision-makers to take the plunge, uncertain whether these female-led projects will yield profitable returns. The prevailing concern seems to revolve around the perceived risk associated with such ventures, questioning their financial viability and potential for recouping investments.
During a recent conversation with Film Companion, Kriti Sanon was prompted, in reference to Sonam Kapoor's previous interview, to reflect on the evolution of securing funding for films led by women, contrasting "Veere Di Wedding" with "Crew." With a knowing smile, the "Raabta" actress remarked, “Not much. Something very similar also happened during the crew. I feel like when there is a film on women, people are still scared to put in the amount of money that they would have for the same story had it been men.”
Expanding on her observation, Kriti added that there's a palpable apprehension and reluctance among decision-makers to take the plunge, uncertain whether these female-led projects will yield profitable returns. The prevailing concern seems to revolve around the perceived risk associated with such ventures, questioning their financial viability and potential for recouping investments.
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