BJP leaders step up Instagram activity after PM's call for digital outreach

New Delhi | As the BJP sharpens its digital outreach to young people following the recent NEET-UG paper leak controversy, Instagram has emerged as a key political messaging platform, with Prime Minister Narendra Modi leading a coordinated push joined by several Union ministers and party leaders.

The heightened activity comes days after Modi urged his Cabinet colleagues to engage more actively with young people through Instagram reels.