FSSAI prohibits Dabur's '100 pc' claims on food products

New Delhi: Food regulator FSSAI has prohibited Dabur India from selling many products such as honey, cow ghee, and edible oils using ‘100 per cent’ claims, saying that such labelling is against the law.

In a social media post on Monday, August 3, the Food Safety and Standards Authority of India (FSSAI) informed that it has issued a prohibition order to Dabur India Ltd over the sales of food products carrying misleading ‘100 per cent’ claims, including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other such items.

Giving details about the violations, the FSSAI said that “food products being sold on the company’s website were found carrying misleading ‘100 per cent’ claims such as ‘100 per cent Natural’, ‘100 per cent Pure’, ‘100 per cent Purity Guaranteed’, ‘100 per cent Organic’ and ‘100 per cent Tender Coconut Water’.”