Iran War Disruptions Push Up Diet Coke Prices In India, Coca-Cola Rethinks Packaging

The ongoing Iran conflict is now being felt in an unexpected corner of India's consumer market. After triggering a shortage of Diet Coke in the country, the disruption has also forced Coca-Cola to increase prices and introduce larger cans as it struggles with supply chain challenges.

The company has increased the price of Diet Coke by more than 10% in India after disruptions in the supply of aluminium cans. According to people with direct knowledge of the matter, Coca-Cola has started sourcing more expensive 330-ml cans from Southeast Asia because supplies of its regular 300-ml cans have been affected. The company has not publicly announced the price revision and did not respond to requests for comment.

Conflict hits the can supply