Amaal Mallik claims 'rival elements' in film industry are running 'paid PR' against his new track

Singer-composer Amaal Mallik has claimed that “rival elements” from the film industry are allegedly running a “paid PR” campaign against his song “Yeh Awarapan” to influence its reception among listeners.

The musician shared his thoughts on social media, stating that genuine audience love matters more than numbers and external narratives. In his recent note on Instagram, Amaal expressed gratitude for the response to the melody, saying that every song needs time to connect with listeners and find a place in their hearts. He also urged people to experience music emotionally rather than judging it through comparisons or numbers.