Boots shoppers flock to buy 'amazing' anti-ageing cream for £10 in sale

Boots shoppers are flocking to buy a 'amazing' skin cream while the price is reduced. L'Oreal Paris Revitalift Filler + Hyaluronic Acid Anti Ageing Anti-Wrinkle SPF 50 Replumping Day Cream would usually cost £29.99 but for one day only has dropped down to £10.

The cream is clinically proven to reduce the appearance of wrinkles and boasts visible results in just four hours.

It's said that with four weeks of regular use, forehead wrinkles are reduced by 16% and crow's feet by 11%. The cream contains three versiosn of skincare superhero ingredient hyaluronic acid which retains moisture and provides a plumping effect.

It is also enriched with Fibroxyl plant extract, known for its firming properties. UVA, UVB and long UVA protection is also included to protect skin from the sun, which has been linked to faster signs of ageing.

There are other products on the market that claim similar effects but rarely at this price point. Paula's Choice has a Pro-Collagen Peptide Plumping Moisturizer, reduced to £41.65 from £49, which combines peptides and hyaluronic acid for a skin plumping effect. Beauty Pie also has their £50 Super Healthy Skin Ultimate Anti-Aging Cream, which claims to be worth £100, on their website.

The L'Oreal cream has pulled in an average rating of 4.5 out of 5 from across hundreds of reviews.

One thrilled shopper said: "I usually don't bother with these creams but this one is amazing.

"I can definitely notice the improvement to my skin. It also has a factor 50 in the formula so no need for buying that sun factor for my face for holidays."

Another shopper has tried many different products over the years but insists this is the best one, they said: "I have struggled with my skin since my late 20s (now 47) and have tried so many creams from £5 to £60. I am so pleased with this cream.