Christopher Nolan SCRAPS 'The Odyssey' screenings for influencers ahead of July 17 release
Christopher Nolan 's upcoming epic ' The Odyssey ' is just weeks away from its release and according to the latest buzz, not everyone will have access to early screenings. As per reports, there will be no advance screenings for social media influencers, with distributor Universal Pictures opting instead to screen the film first for professional critics following its world premiere.
'The Odyssey' scraps screenings for influencersAccording to reports on The Hollywood Reporter, 'The Odyssey' will have its global premiere in London on July 6, after which the studio will begin hosting screenings exclusively for film critics. The decision marks a departure from common industry practice in which studios invite fan-site bloggers and social media influencers to attend advance screenings and share early reactions online.
Influencer early reviews draws backlashRecently, early influencer reactions to 'Supergirl' from Warner Bros. Pictures drew criticism online after overwhelmingly positive posts were met with scepticism. The film later opened to mixed reviews from critics, and earned just a 59 per cent score on Rotten Tomatoes. The studio also faced backlash over the early influencer reviews of 'Disclosure Day'.
'The Odyssey' scraps screenings for influencersAccording to reports on The Hollywood Reporter, 'The Odyssey' will have its global premiere in London on July 6, after which the studio will begin hosting screenings exclusively for film critics. The decision marks a departure from common industry practice in which studios invite fan-site bloggers and social media influencers to attend advance screenings and share early reactions online.
Influencer early reviews draws backlashRecently, early influencer reactions to 'Supergirl' from Warner Bros. Pictures drew criticism online after overwhelmingly positive posts were met with scepticism. The film later opened to mixed reviews from critics, and earned just a 59 per cent score on Rotten Tomatoes. The studio also faced backlash over the early influencer reviews of 'Disclosure Day'.
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