Dark Skin Trend: Forget the craze for fair skin, foreigners are spending lakhs to look dark, the reason will surprise you.

Summer Beauty Trends: On one hand, people in India are spending money to become fair, while on the other hand, in many parts of the world, people are spending lakhs of rupees to look dark.

Why are people spending lakhs of rupees to look dark?

Why Tanned Skin Is Becoming A Beauty Trend: Even today, a large number of people in India aspire to look fair. From fairness creams to cosmetic treatments, people spend thousands and even lakhs of rupees to improve their complexion. However, in some countries around the world, the picture is completely opposite. There, people are spending huge amounts of money to make their skin appear darker or tanned. Let us tell you why people are spending so much money to look darker.

The culture of looking dark

In the US and many Western countries, tanning is no longer just a beauty trend, but a big business. With summer approaching, people spend hours in the sun, visit tanning salons, and resort to various cosmetic methods to achieve a golden or darker skin tone. This trend is rapidly gaining popularity among all age groups, from young people to models and celebrities. Indeed, dark or tanned skin is seen as attractive and associated with fitness. Many believe that a light tan makes the face and body appear more glowing and attractive. This is why photos and videos of the tanned look go viral on social media.

a sign of wealth

According to reports, in these countries, dark complexion is not just a symbol of beauty, but also a way to demonstrate wealth and an active lifestyle. This growing demand is clearly impacting business. Many tanning salons remain busy year-round. People are willing to spend anywhere from 4,000 to 17,000 rupees for a single tanning session, while regular customers spend up to lakhs of rupees annually to maintain their skin's appearance.

Bronze glow made fashionable.

Interestingly, while in India, fair skin is often associated with beauty, better opportunities, and social acceptance, in countries like the United States, dark skin is considered a premium beauty trend. Hollywood, the fashion industry, and social media have promoted this trend significantly. Celebrities like Kim Kardashian and Jennifer Lopez have become icons for this trend.

Health is also at risk.

Health experts have consistently warned against this trend. They say that excessive tanning can damage the skin and increase the risk of serious long-term problems, such as skin cancer. Despite this, the tanning craze shows no signs of abating. Social media has also fueled this trend. There are millions of posts on Instagram and other platforms about tanned skin. Many people share their photos to inspire others to achieve the same look.

Thinking differently from the Indians

While people in India are spending money to become fairer, others in many parts of the world are spending millions of rupees to achieve a darker complexion. This shows that standards of beauty can vary across societies and cultures and are constantly changing over time.