Flipkart follows in Zomato and Swiggy's footsteps! May launch food delivery service from August 15..

Following the rise of 'quick commerce'—characterized by ultra-fast delivery—competition is now intensifying in the food delivery sector in India. Walmart-owned Flipkart is preparing to launch its food delivery service in Bengaluru by August 15 and has already begun onboarding restaurants across the city.

According to media reports, the company is offering a commission rate of approximately 10 percent to attract restaurant partners. This is significantly lower than the 16–30 percent commission typically charged by existing platforms.

With this launch, Flipkart will formally enter a market long dominated by Zomato and Swiggy—a space that has recently seen renewed activity following Rapido's aggressive push with 'Ownly'.

**Launching via ONDC**

However, unlike traditional food delivery platforms, Flipkart is taking a different approach. The e-commerce giant is building its food delivery service on the government-backed 'Open Network for Digital Commerce' (ONDC). This will allow it to leverage an open network rather than building a 'closed marketplace' from scratch. The company had previously stated that it would conduct a pilot run of the service before expanding it nationwide.

For incumbent companies, the competitive landscape is heating up rapidly. While Swiggy recently questioned the long-term viability of low-commission models—arguing that delivery platforms inevitably incur operational costs—Rapido maintains that India's food delivery market requires a structural reset, featuring significantly lower 'take rates' (commissions) for restaurants.

Flipkart's entry adds another well-capitalized challenger to this debate. This could increase pricing pressure, whereas it appeared that the sector had settled into a comfortable duopoly.

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