Mangoes, Ice Cream, And Cold Coffee: Report Unveils India's Summer Cravings
As heatwave conditions swept across the country between March 1 and April 11, millions of Indians turned to quick commerce to stay cool. According to the latest Summer Trends report from Swiggy Instamart , daily routines and traditional refreshing items dominated consumer ordering patterns. Rather than trying out new food trends, shoppers consistently chose trusted cooling options to manage rising temperatures.
Dahi Takes The Crown Over Ice Creams And Cold Beverages
Traditional curd emerged as the ultimate summer staple across Indian households, surpassing popular frozen desserts and carbonated drinks. Analysis of customer orders revealed that dahi took the top spot nationwide, with curd-based products securing six out of the top ten positions overall. This strong preference highlights how deeply relied upon classic, digestive-friendly foods remain during hot weather.The Nighttime Dessert Craving Takes Over Indian Cities
Evening hours triggered a massive spike in sweet orders, establishing a distinct 9 PM indulgence pattern in urban areas. Demand for treats more than doubled between 6 PM and 9 PM, with weekends recording even higher volume. According to the report, “The evening window (6 to 9 PM) sees demand more than double, with weekends turning the dial even higher. And this isn't impulse buying. Most Indians are planning their indulgence, with family-sized tubs leading the category, followed by cones, sticks/bars, cups, and kulfi, among others,”You may also like
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Classic Flavors And Regional Appetites Lead The Way
When it comes to ice cream choices, chocolate remained the undisputed favorite across all age groups and regions. The report noted, “Chocolate still reigns supreme: chocolate accounts for nearly 1 in 4 ice cream orders, comfortably ahead of classics like vanilla and butterscotch and even seasonal favourite mango,” In terms of volume, Bengaluru topped the list for ice cream orders with a 14 percent market share. Meanwhile, non-metro cities like Kozhikode and Madurai saw the fastest surge in mango demand, proving that seasonal fruit cravings are booming beyond major metropolitan hubs.Massive Surge In Refreshing Summer Drinks
Cold beverages recorded extraordinary order growth as temperatures continued to climb. Jeera masala soda saw an impressive 900 percent month-on-month jump in March, while cold coffee orders grew by almost 700 percent. The report stated, “Jeera masala soda shot up 900 per cent in March, while cold coffee surged nearly 700 per cent. Summer beverages like coconut water, buttermilk, lassi, and milkshakes grew significantly as well. Like ice cream, drinks peak in the evening around 6:00 - 9:00 PM,” Overall orders for summer categories like fresh mangoes, chilled drinks, and popsicles jumped up to 300 percent week-on-week.Rising Demand For Coolers, Appliances, And Accessories
The shift toward beating the summer heat extended well beyond food and drink items. Swiggy Instamart recorded a steep rise in home cooling products and seasonal fashion items. Regarding these non-food categories, the report mentioned, “Cooling appliances like fans and coolers grew upwards of 280 per cent, while summer accessories like sunglasses grew 650% YoY, the highest growth of any category,”Big Spenders Stocking Up Across India
Single-cart totals reached impressive figures across several major locations as customers stocked up on heat-busting essentials. A user in Central Goa spent Rs 11,672 on a mix of coconut water, kulfi, fresh mangoes, and cold drinks. In Bengaluru, a shopper spent over Rs 11,000 on a recurring mix of cold coffee, buttermilk, mangoes, ice cream, and dahi. Similarly, top carts in Hyderabad exceeded Rs 11,000 on ice cream, mangoes, soft drinks, and buttermilk, while a Kolkata buyer spent over Rs 10,600 on coconut water, mangoes, yogurt, and ice cream.
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