Jones Road launches brown eyeliners that rival Victoria Beckham's kajal pencil

Jones Road has expanded its eye makeup range with the launch of a new brown shade, giving shoppers a more affordable alternative to one of Victoria Beckham Beauty's bestselling eyeliners. Now, The Best Pencil in the shade espresso is up for grabs for £24.

The rich brown hue closely resembles the popular Cocoa shade of the Victoria Beckham Satin Kajal Liner, which retails for £33. The new launch taps into the growing demand for softer brown eyeliners, offering beauty fans an everyday shade that's easy to wear.

The new espresso shade is now available in both Jones Road's Best Pencil and Gel Liner (£30), offering two different finishes depending on makeup styles. The deep chocolate brown colour is designed to define the eyes while providing a softer, more natural alternative to traditional black eyeliner.