Preity Zinta moves to Bombay High Court against her AI generated deepfake videos, morphed images, seeks removal of objectionable content
Preity Zinta has approached the Bombay High Court seeking an injunction against the circulation of AI-generated deepfake videos , morphed images , and other unauthorised digital content depicting her. The case has been filed as 'Preity Zinta v. Google LLC & Ors.'
When the matter came up on July 3, Justice Madhav Jamdar indicated that he would pass orders on July 6 after directing the parties to work together on a practical mechanism for removing the allegedly infringing content from online platforms.
In her suit, Zinta has named several intermediaries as respondents, including Google and Meta , along with domain name registrars and certain identified infringers. She has alleged that AI-generated deepfake videos, manipulated images, and chatbot-style interactions portraying her are being hosted across various online platforms. Appearing for Zinta, senior advocate Venkatesh Dhond argued that AI-generated deepfakes are becoming increasingly sophisticated. He urged the court to grant urgent ex parte relief directing identified websites and intermediaries to immediately remove all infringing material referred to in the pleadings.
When the matter came up on July 3, Justice Madhav Jamdar indicated that he would pass orders on July 6 after directing the parties to work together on a practical mechanism for removing the allegedly infringing content from online platforms.
In her suit, Zinta has named several intermediaries as respondents, including Google and Meta , along with domain name registrars and certain identified infringers. She has alleged that AI-generated deepfake videos, manipulated images, and chatbot-style interactions portraying her are being hosted across various online platforms. Appearing for Zinta, senior advocate Venkatesh Dhond argued that AI-generated deepfakes are becoming increasingly sophisticated. He urged the court to grant urgent ex parte relief directing identified websites and intermediaries to immediately remove all infringing material referred to in the pleadings.
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