The Psychology of Product Colours: How Brands Use Colour to Influence What You Buy

Let's play a quick game. Close your eyes for a second and picture a Coca-Cola can. You probably saw bright red. Now think of Cadbury; it is purple. How about WhatsApp? That's green. Funny thing is, you didn't have to think very hard. Those colours have become so closely linked with the brands that your brain recognised them instantly.