Spider-Man Gets a Haryanvi Twist as Marvel and Banjaare Deliver an Unexpected Collaboration

Spider-Man and Haryanvi music are probably the last two things anyone would expect to see in the same sentence. Yet, that is exactly what has happened. Sony Pictures India has released Barsaat, an official promotional song for Spider-Man: Brand New Day, in collaboration with the Haryanvi indie duo Banjaare and Sony Music India. What could have easily been dismissed as a fan edit or an AI-generated concept has turned out to be an official campaign. More importantly, it signals a growing trend in which international studios are no longer just dubbing films for Indian audiences. Instead, they are creating original, locally rooted content that speaks directly to them.