The End of Logo Luxury? Why More People Are Choosing Dupes Over Designer Brands

Walk into any café today and you'll probably see someone carrying a handbag inspired by a famous designer, wearing trainers that resemble a luxury pair, or talking about a perfume that "smells exactly like" one costing ten times more. The interesting part isn't that these products exist; they always have. What's changed is that nobody seems embarrassed about buying them anymore. In fact, people proudly recommend them. Somewhere between rising prices, endless product reviews, and social media, buying a dupe stopped feeling like settling and started feeling like shopping smarter.