Reliance-Disney To End Free IPL Streaming In India, Sources Reveal
Cricket fans in India will soon see a shift in the way they stream the Indian Premier League (IPL). The Reliance-Disney joint venture is moving away from fully free IPL streaming , opting for a hybrid model where users will need a subscription after crossing a certain viewing threshold, sources told Reuters.
New Streaming StrategyJioCinema had been offering IPL matches for free since securing a five-year, $3 billion streaming deal in 2023. Now, the platform will introduce a usage-based paywall, ensuring viewers can access some content without charge before being prompted to subscribe.
"Once a user develops affinity to the platform, start watching free, becomes loyal ... the subscription will kick in then," said the first source, adding that each user's subscription may begin at a different time.
New Streaming StrategyJioCinema had been offering IPL matches for free since securing a five-year, $3 billion streaming deal in 2023. Now, the platform will introduce a usage-based paywall, ensuring viewers can access some content without charge before being prompted to subscribe.
"Once a user develops affinity to the platform, start watching free, becomes loyal ... the subscription will kick in then," said the first source, adding that each user's subscription may begin at a different time.
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