D2C brand Home Essentials raises $7.6 million in round led by 360 ONE Asset
Direct-to-consumer (D2C) brand Home Essentials has raised $7.6 million in a funding round led by 360 ONE Asset, with participation from existing investor India Quotient.
The company plans to utilise the fresh capital to expand its omnichannel presence to 20 stores by the year end and deepen its product portfolio across the kitchen and home categories.
“This capital enables us to expand from a strong online presence into physical stores across Tier 1 and Tier 2 cities, accelerating our journey to build a nationwide retail footprint,” said Tanishq Jain, cofounder and chief executive of Home Essentials.
Founded in 2024 by Tanishq and Divyam Jain, Home Essentials sells storage, cookware, furniture and decor items. So far, it has served one million customers and offers over 1,000 products.
Started as an online-only platform, the company has now expanded to offline retail and is increasing its presence across Tier-1 and Tier-2 cities as part of its omnichannel strategy.
“Winning D2C plays in India are ones that not only have a deep understanding of the young consumer’s aspirational needs but also strong control over supply chain backend, omnichannel presence and razor sharp product experience,” said Divyam, who serves as the CMO of the company.
Prior to this round, the startup had raised about $2.2 million in 2025.
Commenting on the funding, Sumit Jain, senior fund manager, 360 ONE Asset, said, “Home Essentials is redefining a large fragmented category with aesthetic and functional products.”
The fundraise comes at a time when venture capital interest in home decor and essentials as a category is rising. In September 2025, sustainable home essentials brand Ecosoul Home raised $20 million in a funding round led by Accel and Bajaj Financial Securities Limited.
Niche categories within the home segment are also picking up. Earlier this week, Basil, a D2C brand for kids’ essentials, raised $2 million in a round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures.
The company plans to utilise the fresh capital to expand its omnichannel presence to 20 stores by the year end and deepen its product portfolio across the kitchen and home categories.
“This capital enables us to expand from a strong online presence into physical stores across Tier 1 and Tier 2 cities, accelerating our journey to build a nationwide retail footprint,” said Tanishq Jain, cofounder and chief executive of Home Essentials.
Founded in 2024 by Tanishq and Divyam Jain, Home Essentials sells storage, cookware, furniture and decor items. So far, it has served one million customers and offers over 1,000 products.
Started as an online-only platform, the company has now expanded to offline retail and is increasing its presence across Tier-1 and Tier-2 cities as part of its omnichannel strategy.
“Winning D2C plays in India are ones that not only have a deep understanding of the young consumer’s aspirational needs but also strong control over supply chain backend, omnichannel presence and razor sharp product experience,” said Divyam, who serves as the CMO of the company.
Prior to this round, the startup had raised about $2.2 million in 2025.
Commenting on the funding, Sumit Jain, senior fund manager, 360 ONE Asset, said, “Home Essentials is redefining a large fragmented category with aesthetic and functional products.”
The fundraise comes at a time when venture capital interest in home decor and essentials as a category is rising. In September 2025, sustainable home essentials brand Ecosoul Home raised $20 million in a funding round led by Accel and Bajaj Financial Securities Limited.
Niche categories within the home segment are also picking up. Earlier this week, Basil, a D2C brand for kids’ essentials, raised $2 million in a round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures.
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