Dark patterns must be eliminated from insurance sector: IRDAI Chairman

New Delhi, July 25 (IANS) Insurance Regulatory and Development Authority of India (IRDAI) Chairman Ajay Seth on Saturday called for the complete removal of dark patterns from the insurance sector, saying transparent digital practices are essential to building consumer confidence and expanding insurance penetration in the country.

Speaking at an event here, Seth said insurers should critically examine their digital platforms and customer journeys instead of treating compliance as a mere procedural exercise.