FMCGs buying up Ayurveda startups for healthy growth
Ayurveda seems to have found a sweet spot in India’s FMCG playbook as national players turn to regional and niche brands in this space to drive growth amid a slowdown.
Emami on Thursday said it is acquiring 100% stake in Axiom Ayurveda, known for ayurvedic beauty products and herbal juices, for aggregate consideration of up to Rs 200 crore.
In March, Dabur India acquired a minority stake in new-age luxury skincare brand RAS Beauty for Rs 60 crore, marking its entry into the premium ayurvedic skincare segment. Reliance Retail, meanwhile, acquired Himachal-based Pahadi Local.
Emami on Thursday said it is acquiring 100% stake in Axiom Ayurveda, known for ayurvedic beauty products and herbal juices, for aggregate consideration of up to Rs 200 crore.
In March, Dabur India acquired a minority stake in new-age luxury skincare brand RAS Beauty for Rs 60 crore, marking its entry into the premium ayurvedic skincare segment. Reliance Retail, meanwhile, acquired Himachal-based Pahadi Local.
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