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Jio, Airtel and Vi Oppose Low-Cost Voice-Only Plans

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The debate over affordable voice-only mobile plans is once again in the spotlight. While many consumers have been demanding cheaper recharge options that include only calling and SMS benefits, India's leading telecom operators are not in favor of expanding such offerings.
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Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi) have opposed the idea of introducing more standalone voice and SMS plans, a matter that has been raised before the Telecom Regulatory Authority of India (TRAI). Although telecom companies currently offer a limited number of voice-centric plans, these were introduced primarily to comply with regulatory requirements rather than market demand from the operators' perspective.

Why Consumers Want Voice-Only Plans

A section of mobile users, particularly senior citizens, feature phone users, and people from low-income or rural backgrounds, often have little need for mobile data. For them, paying for bundled data services that they rarely use increases the cost of staying connected.


Consumer advocates argue that millions of Indians still rely on feature phones and basic communication services. According to estimates cited in the ongoing discussion, around 250-300 million users do not own smartphones. Despite this, they are often required to purchase recharge packs that include data benefits they may never use.

Telecom Companies Defend Bundled Plans

The telecom operators have maintained that separating voice and data services no longer aligns with the way modern mobile networks function.

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