Meta to charge WhatsApp business users $2 per 1 million tokens

India is WhatsApp's largest market

India remains WhatsApp's superstar market with over 850 million users and brings in half of the platform's global business revenue: over $1 billion a year.
To keep things moving, Meta recently brought on Cred founder Kunal Shah as WhatsApp's global head.
Also heads-up: starting October 1, 2026, fees for non-template service messages are coming back after about a 15-month break (in India, these cost ₹0.115 per message).