Sennheiser becomes official sound provider of Formula E
Formula E has named Sennheiser as its Official Sound Provider in a new multi-year collaboration aimed at transforming the audio experience of electric racing . The partnership will integrate Sennheiser’s professional audio solutions and pioneering AMBEO immersive audio technology across the ABB FIA Formula E World Championship.
As the first all-electric FIA World Championship, Formula E has consistently led in sport-tech innovation. With Sennheiser’s expertise, the series will explore advanced audio capture and encoding workflows to deliver more immersive broadcasts. Fans watching on any device will experience the excitement and energy of racing through natural, three-dimensional soundscapes.
Formula E CTO Dan Cherowbrier said: “Innovation and technology are at the core of Formula E, and Sennheiser is the perfect partner to help us redefine the audio landscape of our championship.”
Sennheiser Group CEO Andreas Sennheiser described the collaboration as an opportunity to rethink the role of sound in electric racing. “Great visuals deserve equally compelling sound, and we see real potential to define the sport’s unique acoustic character through dynamic in-car and trackside soundscapes,” he said.
A key driver of the partnership is Sennheiser’s AMBEO ecosystem, which enables the capture, processing, and reproduction of natural, three-dimensional sound. This will allow viewers to feel more connected to the racing environment and their favorite teams.
The collaboration will also enhance Formula E’s fan zones and VIP hospitality, ensuring that the championship remains at the cutting edge of sports entertainment. By combining innovation in audio with the thrill of electric racing, Formula E and Sennheiser aim to set a new benchmark for immersive motorsport experiences worldwide.
As the first all-electric FIA World Championship, Formula E has consistently led in sport-tech innovation. With Sennheiser’s expertise, the series will explore advanced audio capture and encoding workflows to deliver more immersive broadcasts. Fans watching on any device will experience the excitement and energy of racing through natural, three-dimensional soundscapes.
Formula E CTO Dan Cherowbrier said: “Innovation and technology are at the core of Formula E, and Sennheiser is the perfect partner to help us redefine the audio landscape of our championship.”
Sennheiser Group CEO Andreas Sennheiser described the collaboration as an opportunity to rethink the role of sound in electric racing. “Great visuals deserve equally compelling sound, and we see real potential to define the sport’s unique acoustic character through dynamic in-car and trackside soundscapes,” he said.
A key driver of the partnership is Sennheiser’s AMBEO ecosystem, which enables the capture, processing, and reproduction of natural, three-dimensional sound. This will allow viewers to feel more connected to the racing environment and their favorite teams.
The collaboration will also enhance Formula E’s fan zones and VIP hospitality, ensuring that the championship remains at the cutting edge of sports entertainment. By combining innovation in audio with the thrill of electric racing, Formula E and Sennheiser aim to set a new benchmark for immersive motorsport experiences worldwide.
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