Snap Inc Taps Indian Developers to Expand AR Innovations on Snapchat
Snap Inc views Indian developers as a key driver in advancing its augmented reality (AR) efforts and establishing Snapchat as a premier platform for immersive AR experiences.
Rapid Growth of India’s AR Developer Community
“Over the last two years, the AR developer community in India has grown by more than half,” stated Srivatsan Jayasankar, Head of AR Developer Relations at Snap Inc. The company, an early adopter of AR, sees lenses and filters as essential tools for increasing engagement, attracting new users, and introducing AR-driven advertising innovations.
India: A Leading Market for AR Development
Snapchat has over 200 million users in India, making it the company’s second-largest market for AR developers. While Snap has 375,000 developers globally, Jayasankar noted that India contributes a significant share. Indian users interact with lenses 80 billion times monthly, with over 85% using AR features to celebrate festivals.
AR’s Expanding Influence in Advertising
Speaking at India AR Day in Mumbai, Jayasankar highlighted the transformative power of AR in communication. “The camera plays a huge role in AR. It has massive potential to change how people express themselves and communicate with their friends and family. That’s how we view very simple, playful lenses.”
Brands Embracing AR for Marketing
Brands increasingly utilize Snap’s AR tools for targeted marketing. Ajio’s sale campaign on Snapchat engaged 42 million users and achieved a 22x Return on Ad Spend (ROAS). Similarly, Myntra’s collaboration with Snap enabled users to explore and purchase speakers through AR-powered interactions.
Rapid Growth of India’s AR Developer Community
“Over the last two years, the AR developer community in India has grown by more than half,” stated Srivatsan Jayasankar, Head of AR Developer Relations at Snap Inc. The company, an early adopter of AR, sees lenses and filters as essential tools for increasing engagement, attracting new users, and introducing AR-driven advertising innovations.
India: A Leading Market for AR Development
Snapchat has over 200 million users in India, making it the company’s second-largest market for AR developers. While Snap has 375,000 developers globally, Jayasankar noted that India contributes a significant share. Indian users interact with lenses 80 billion times monthly, with over 85% using AR features to celebrate festivals.
AR’s Expanding Influence in Advertising
Speaking at India AR Day in Mumbai, Jayasankar highlighted the transformative power of AR in communication. “The camera plays a huge role in AR. It has massive potential to change how people express themselves and communicate with their friends and family. That’s how we view very simple, playful lenses.”
Brands Embracing AR for Marketing
Brands increasingly utilize Snap’s AR tools for targeted marketing. Ajio’s sale campaign on Snapchat engaged 42 million users and achieved a 22x Return on Ad Spend (ROAS). Similarly, Myntra’s collaboration with Snap enabled users to explore and purchase speakers through AR-powered interactions.
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