Techie turns tuxedo into ad space to cover wedding costs

Techie turns tuxedo into ad space to cover wedding costs

In a unique twist, a French entrepreneur has funded his wedding by selling advertising space on his tuxedo.

Dagobert Renouf, a Lille-based salesman, turned his wedding suit into a platform for tech start-ups to showcase their logos.

The innovative idea was first announced in July when Renouf said he would sell ad space on his tuxedo to cover wedding costs.

Suit redesigned to include patches from sponsoring start-ups

Renouf collaborated with a tailor to redesign his suit jacket, which was stitched with patches representing the start-ups that had bought space.

A total of 26 companies from sectors like AI, SaaS and software tools took part in the initiative. His own employer CompAi was one of the sponsors.

Each patch on his suit was a badge of honor for those who sponsored their wedding event, effectively turning their big day into a collaborative showcase for the tech community.