Top 26 e-commerce players declare their platform free from dark patterns: Govt

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The government on Thursday said 26 leading ecommerce companies have self-declared that their platforms are free from dark patterns.

Zepto, Zomato, Swiggy, Jiomart and BigBasket are among these 26 ecommerce platforms.

This is a significant step towards protecting consumer interest in the digital marketplace, the Department of Consumer Affairs said in a statement.
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