Top 26 e-commerce players declare their platform free from dark patterns: Govt
The government on Thursday said 26 leading ecommerce companies have self-declared that their platforms are free from dark patterns.
Zepto, Zomato, Swiggy, Jiomart and BigBasket are among these 26 ecommerce platforms.
This is a significant step towards protecting consumer interest in the digital marketplace, the Department of Consumer Affairs said in a statement.
As many as 26 leading ecommerce platforms have voluntarily submitted self-declaration letters confirming compliance with the Guidelines for Prevention and Regulation of Dark Patterns, 2023, it added.
The Department has been making efforts to curb deceptive online design practices that mislead or manipulate consumers.
These 26 ecommerce players have conducted internal self-audits or third-party audits to identify, assess and eliminate any presence of dark patterns.
"All 26 companies have declared that their platforms are free from dark patterns and do not deploy any manipulative user interface designs," the statement said.
The Central Consumer Protection Authority (CCPA) said these declarations would encourage other companies to adopt similar self-regulation.
The Guidelines for Prevention and Regulation of Dark Patterns, 2023, which were notified on November 30, 2023, identify and prohibit 13 dark patterns.
Zepto, Zomato, Swiggy, Jiomart and BigBasket are among these 26 ecommerce platforms.
This is a significant step towards protecting consumer interest in the digital marketplace, the Department of Consumer Affairs said in a statement.
As many as 26 leading ecommerce platforms have voluntarily submitted self-declaration letters confirming compliance with the Guidelines for Prevention and Regulation of Dark Patterns, 2023, it added.
The Department has been making efforts to curb deceptive online design practices that mislead or manipulate consumers.
These 26 ecommerce players have conducted internal self-audits or third-party audits to identify, assess and eliminate any presence of dark patterns.
"All 26 companies have declared that their platforms are free from dark patterns and do not deploy any manipulative user interface designs," the statement said.
The Central Consumer Protection Authority (CCPA) said these declarations would encourage other companies to adopt similar self-regulation.
The Guidelines for Prevention and Regulation of Dark Patterns, 2023, which were notified on November 30, 2023, identify and prohibit 13 dark patterns.
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