AIADMK chief Edappadi K Palaniswami seeks greater, more effective role for party's IT wing
Chennai: AIADMK chief Edappadi K Palaniswami has directed the party's IT wing to play a greater and effective role by leveraging the latest technology, especially Artificial Intelligence.
Also, he strongly advocated for the party members to adapt to technological development and make their presence vibrant both digitally and in the traditional field.
The AIADMK general secretary's advice during his consultation with the party's district office bearers this week comes in the wake of the Dravidian major being confronted with a generation gap in how it handled social media, impacting its electoral outcomes, in comparison with the DMK and two-year-old TVK.
Also Read: SC 'concerned' over slow pace of trial: Murder case accused in Maharashtra jail for over four years; only two of 45 witnesses examined so far
According to sources, a direct comparison of the digital campaigns and IT wing performances of the three parties during the April Assembly election revealed that Chief Minister C Joseph Vijay-led TVK extensively used AI-powered campaigns featuring holograms, robotic interactions and deep digital customisation.
The TVK's fan network functioned effectively as a decentralised IT wing in the state, making the campaign aggressive and tech-driven and shaped public perception, it is argued.
The DMK, on the other hand, banked on a state-wide digital outreach with its "corporate style" war rooms, posting information on government welfare schemes, and countering opposition narratives, a source said.
Also Read: After Sanjay Raut targets Sharad Pawar, Supriya Sule takes a dig at Uddhav Thackeray
The AIADMK IT wing, on the other hand, appeared to lag behind, as it focussed mostly on ground-level messaging. Compared to the other two parties, it could not put up a strong digital counter-narrative.
Also, he strongly advocated for the party members to adapt to technological development and make their presence vibrant both digitally and in the traditional field.
The AIADMK general secretary's advice during his consultation with the party's district office bearers this week comes in the wake of the Dravidian major being confronted with a generation gap in how it handled social media, impacting its electoral outcomes, in comparison with the DMK and two-year-old TVK.
Also Read: SC 'concerned' over slow pace of trial: Murder case accused in Maharashtra jail for over four years; only two of 45 witnesses examined so far
According to sources, a direct comparison of the digital campaigns and IT wing performances of the three parties during the April Assembly election revealed that Chief Minister C Joseph Vijay-led TVK extensively used AI-powered campaigns featuring holograms, robotic interactions and deep digital customisation.
The TVK's fan network functioned effectively as a decentralised IT wing in the state, making the campaign aggressive and tech-driven and shaped public perception, it is argued.
The DMK, on the other hand, banked on a state-wide digital outreach with its "corporate style" war rooms, posting information on government welfare schemes, and countering opposition narratives, a source said.
Also Read: After Sanjay Raut targets Sharad Pawar, Supriya Sule takes a dig at Uddhav Thackeray
The AIADMK IT wing, on the other hand, appeared to lag behind, as it focussed mostly on ground-level messaging. Compared to the other two parties, it could not put up a strong digital counter-narrative.
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