Cartier-owner Richemont's sales beat boosts luxury sector as jewellery shines

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ZURICH, - Cartier brand owner Richemont gave a boost to the broader luxury sector on Wednesday after the Swiss-based group comfortably beat sales forecasts for its first quarter with accelerating demand for its jewellery ‌and watches.

Richemont, which also ⁠owns ⁠Swiss watch brands Piaget and IWC, said its sales rose by 20% when measured in constant currencies to €6.33 billion ($7.24 billion) ​in the three months to the end of June.
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The figure beat analyst forecasts for €5.90 billion in a consensus compiled ​by Visible Alpha, a "flabbergasting" result, said Bank Vontobel.

The result sent Richemont's shares 6% higher in early trading, while the Stoxx European Luxury 10 index, which includes other industry heavyweights LVMH, Hermes and Kering, rose ​2.5%.

Investors were encouraged by Richemont's positive comments on the greater ⁠China region, where ‌sales rose at a double-digit rate, although analysts said the lower exposure ​of other ​luxury groups to the fast-growing jewellery segment would limit any wider read-across.

Richemont's jewellery business, ⁠which also includes Van Cleef & Arpels, Buccellati and Vhernier, saw its ​sales rise by 24%, much better than the 13.5% rate expected ​by analysts.

Bernstein analyst Luca Solca said Richemont was benefiting from growth at both ends of the luxury market, with demand for high-end jewellery among the ultra-wealthy and value-for-money products among aspirational consumers.

"When spending $3,000-$4,000, a middle-class consumer is more likely to favour jewellery over a bag for example because they can wear a ring, bracelet or necklace every day and it's seen as having a longer ‌life," he said.

Growth in the jewellery business was broad-based, and not limited to high-end jewellery pieces, which are often one-off creations retailing for between $40,000 and more ​than $1 million each.