Hotels up the digital quotient, tap influencers for wider connect

New Delhi: From 'Insta Crew’ hired to help guests capture platform-ready content and spatial planning and food presentation that keep social media traffic in mind to launching social media policies, hotels are increasingly adapting to new ways of social listening and digital storytelling to meet the requirements of digitally savvy travellers.

Hoteliers say influencers have emerged as true architects of demand, dictating not just where people travel, but when, driving the surge in impulsive long weekends and quick getaways.