This Valentine's, SOCIAL says लव like the Ogs, taking romance offline with food, postcards and real conversations

This Valentine’s season, SOCIAL is bringing romance back offline with लव like the OGs, a nationwide campaign running from 10th to 28th February across all SOCIAL outlets. Rooted in the charm of old-school love; when effort mattered and conversations weren’t rushed, the campaign invites guests to step away from screens and reconnect in real life through a limited-edition Valentine’s menu, handwritten postcards, curated experiences, and community-led events designed to spark meaningful, offline connections.

For a generation raised on DMs, dating apps, and disappearing messages, love today often moves fast and lives online. But beneath the screens, Gen Z is increasingly drawn to what feels more real, intentional effort, unfiltered conversations, and moments that linger beyond a swipe. लव like the OGs taps into this quiet shift, celebrating an aspirational return to old-school romance where love meant showing up, saying it out loud, and choosing presence over performance. It’s not about going backwards, but about reclaiming what still matters: time, attention, and genuine connection.

Speaking about the campaign, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt. Ltd.,