This Valentine's, SOCIAL says लव like the Ogs, taking romance offline with food, postcards and real conversations

This Valentine’s season, SOCIAL is bringing romance back offline with लव like the OGs, a nationwide campaign running from 10th to 28th February across all SOCIAL outlets. Rooted in the charm of old-school love; when effort mattered and conversations weren’t rushed, the campaign invites guests to step away from screens and reconnect in real life through a limited-edition Valentine’s menu, handwritten postcards, curated experiences, and community-led events designed to spark meaningful, offline connections.

For a generation raised on DMs, dating apps, and disappearing messages, love today often moves fast and lives online. But beneath the screens, Gen Z is increasingly drawn to what feels more real, intentional effort, unfiltered conversations, and moments that linger beyond a swipe. लव like the OGs taps into this quiet shift, celebrating an aspirational return to old-school romance where love meant showing up, saying it out loud, and choosing presence over performance. It’s not about going backwards, but about reclaiming what still matters: time, attention, and genuine connection.

Speaking about the campaign, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt. Ltd.,

said, “Love today is fast, filtered, and often fleeting. With लव like the OGs theme, we wanted to slow things down and bring back the charm of old-school romance, where effort mattered and conversations weren’t rushed. SOCIAL has always been about belonging and real connections, and this Valentine’s, we’re inviting people to step away from screens and rediscover what love feels like offline.”

Bringing love back IRL

At the heart of लव like the Ogs is SOCIAL’s belief that the most meaningful connections happen offline. As part of the campaign, guests can write postcards while waiting for their food, and exchange notes the old-fashioned way to spark conversations beyond screens.

Whether you’re meeting someone new, spending time with a partner, or simply soaking in the vibe with friends, the idea is simple: slow down, sit across the table, and feel something real

.

Introducing the Valentine’s special menu: Do Dishon Ka Mel

A key highlight of the campaign is Do Dishon Ka Mel, a limited-edition Valentine’s menu that celebrates cross-cultural love stories through unexpected food pairings because love, like food, is best when worlds collide.

The menu brings together flavours from different regions and cuisines, reimagined with a SOCIAL twist. Highlights include Sev Puri Toastada

, where Puraani Dilli meets Mexico; Bhuna Ghost Cheese Tart, a dhaaba classic turned indulgent; Chicken Biryani Burrito, a bold, no-rules pairing; and Andhra Chilli Paneer & Chicken Chop Suey, a spicy fusion that refuses labels.

Further standouts include Krapow Aglio Olio (available in plant-based, chicken, and lamb), blending Thailand’s fiery kheema with Italy’s iconic pasta, Kebab Paella

, a borderless take on Spanish rice, indulgent Cheese Burst Smash Burgers, and nostalgic desserts like Snicker Samosa and Gajar Halwa Sizzler.

The special Valentine’s food menu will be available across SOCIAL outlets from 10th to 28th February.

For those choosing to celebrate at home, select dishes from the Valentine’s special menu will also be available for delivery via Swiggy and Zomato, bringing a taste of Do Dishon Ka Mel to tables beyond SOCIAL.

Community-first celebrations

Staying true to SOCIAL’s community-driven DNA, the campaign will also feature a series of curated events and in-outlet experiences at select locations, encouraging guests to connect, interact, and participate beyond the usual Valentine’s tropes. Whether single, taken, or somewhere in between, the celebration is designed to be inclusive, familiar, and warm.

With लव

like the OGs, SOCIAL reaffirms its role as a space where people come together naturally over food, conversations, and shared moments. This Valentine’s, love doesn’t need an algorithm. It just needs a table, a postcard, and a little effort.

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