Haldiram’s Opens in London, and the Internet Says Every Desi Had Same Weekend Plan

Some food brands do more than just taste good. They remind us of family get-togethers, after-school snack runs, train rides, holiday celebrations and home sweet home. For millions of Indians, Haldiram's is one of those names. So, when the brand opened its new outlet in London's Leicester Square, it wasn't surprising to see people lining up. What did surprise many, however, was just how massive the crowd was. Videos of long queues quickly spread across social media, with users joking that it looked like every Indian in London had decided to visit on the very same weekend. The internet laughed at the memes, but the story was about much more than a busy restaurant.