Tata Motors Introduces ADAS-Equipped Nexon EV At Rs 17.29 Lakh To Boost Safety And Tech Appeal

Tata Motors has strengthened its position in the electric vehicle space with the introduction of the Nexon EV variant equipped with a Level 2 Advanced Driver Assistance System (ADAS). Priced from Rs 17.29 lakh, this new model reflects the company’s focus on enhancing safety, comfort, and technology in its flagship EV. The addition of ADAS features brings the Nexon EV closer to global standards of intelligent driving while offering consumers a premium experience within an accessible price range.

A New Flagship Variant With ADAS

The latest addition to the Nexon EV portfolio is the Empowered + A variant, which debuts the Level 2 ADAS suite. Compared with the earlier top-spec Empowered + 45 model, this new version commands a premium of up to Rs 30,000. The ADAS-equipped Nexon EV is not only a technology upgrade but also positions Tata Motors’ EV offering at par with advanced international rivals.

Safety Upgrades With Advanced Features

The suite of ADAS features is extensive and aimed at ensuring driver and passenger safety. Key highlights include adaptive cruise control for effortless long drives, lane departure warning and lane-keep assist for highway stability, forward collision warning with automatic emergency braking for quick hazard response, and auto high beam assist for improved visibility. It also comes with traffic sign recognition, rear cross-traffic alert, and a driver drowsiness detection system, enhancing overall situational awareness and reducing the risk of accidents.

Stylish Dark And Red Dark Editions

In addition to the standard Empowered + A, Tata Motors has introduced two stylish editions: Dark and Red Dark. These are priced at Rs 17.49 lakh, carrying a premium of Rs 20,000 over the regular ADAS variant. The Dark editions have been a popular design choice across Tata’s line-up, and their introduction in the Nexon EV range adds an extra layer of exclusivity for customers who value sporty aesthetics alongside cutting-edge technology.

Premium Cabin And Tech Features

Apart from the ADAS package, the Empowered + A continues to offer the premium features associated with the top-end variants of the Nexon EV. The cabin highlights include a panoramic sunroof, ventilated front seats, a large 12.3-inch infotainment system, and a 9-speaker JBL audio setup. Together, these additions create a refined driving environment that blends comfort with modern digital conveniences.

Battery And Range Options

While the Nexon EV is available with 30kWh and 45kWh battery packs, the ADAS suite is exclusively paired with the 45kWh unit. This configuration offers an ARAI-certified range of 489 km and an estimated real-world range of about 350 km, giving buyers peace of mind for both urban commutes and longer intercity journeys. This balance of range and features ensures that Tata Motors appeals to practical as well as aspirational EV buyers.

Competitive Edge In India’s EV Market

The launch of the Nexon EV Empowered + A underscores Tata Motors’ commitment to maintaining leadership in the Indian EV market. By integrating ADAS at a competitive price point, the company not only strengthens the appeal of the Nexon EV but also sets new benchmarks in accessible EV safety technology. With rivals yet to bring such comprehensive driver assistance features at this price segment, Tata has taken a clear step ahead.

The addition of the ADAS-equipped Empowered + A variant enhances the Nexon EV’s standing as a safe, tech-forward, and premium electric SUV. Coupled with its robust range and feature-rich cabin, the Nexon EV continues to remain a strong choice for buyers looking to transition to electric mobility without compromising on modern safety or luxury features.