Alleged Employee Abuse At Kerala Firm Caught On Video; Cops Say It’s Not Real
A marketing firm in Kaloor, Kerala, has landed in hot water after disturbing allegations of employee abuse surfaced, triggering public outrage and multiple investigations. Viral videos and testimonies have painted a chilling picture of workplace humiliation that many believe has crossed all ethical lines.
Crawling and Coin-Licking: Claims Spark Outrage
The controversy exploded after former employees came forward, revealing they were forced to crawl on all fours and lick coins off the floor as punishment for missing sales targets. These acts, allegedly carried out in front of their peers, were caught in a video that quickly went viral, igniting shock and fury across the state.
Kaloor or Perumbavoor? Confusion Over Location
While the firm under scrutiny is based in Kaloor, the police later clarified that the acts might have actually occurred at a partner firm in Perumbavoor. This unit reportedly marketed products for the Kaloor-based company. The link, however, has only intensified public demand for accountability from both ends.
The police said, “The alleged harassment might have taken place in a firm in Perumbavoor, which used to market and sell the products of the establishment in Kaloor.”
Police Say Video Might Be Old or Staged
Despite the uproar, no official complaint has been filed yet. The police confirmed that they are investigating, although early findings suggest the video could be up to four months old—and possibly staged. Still, authorities aren’t taking the issue lightly, given the serious nature of the accusations.
Rights Panels Take Swift Action
Taking note of the incident, the Kerala State Human Rights Commission quickly registered a case following a complaint by High Court lawyer Kulathoor Jaisingh. The Kerala State Youth Commission also stepped in, launching its own probe and instructing the District Police Chief to report back promptly.
Calls for Justice Ring Loud
Commission Chairman M Shajar strongly condemned the alleged acts, urging for legal action. “Legal action should be taken against such practices that are unacceptable in a civilised and democratic society. As a civilised society, we should collectively respond against such anti-social trends.”
What’s Next?
Though the authenticity of the video is still under question, the emotional blow it delivered has made one thing clear: Kerala is demanding change. Whether staged or real, the very idea of such humiliation in the workplace has struck a nerve—and the call for justice is growing louder by the hour.
Crawling and Coin-Licking: Claims Spark Outrage
The controversy exploded after former employees came forward, revealing they were forced to crawl on all fours and lick coins off the floor as punishment for missing sales targets. These acts, allegedly carried out in front of their peers, were caught in a video that quickly went viral, igniting shock and fury across the state.
Kaloor or Perumbavoor? Confusion Over Location
While the firm under scrutiny is based in Kaloor, the police later clarified that the acts might have actually occurred at a partner firm in Perumbavoor. This unit reportedly marketed products for the Kaloor-based company. The link, however, has only intensified public demand for accountability from both ends.
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The police said, “The alleged harassment might have taken place in a firm in Perumbavoor, which used to market and sell the products of the establishment in Kaloor.”
Police Say Video Might Be Old or Staged
Despite the uproar, no official complaint has been filed yet. The police confirmed that they are investigating, although early findings suggest the video could be up to four months old—and possibly staged. Still, authorities aren’t taking the issue lightly, given the serious nature of the accusations.
Rights Panels Take Swift Action
Taking note of the incident, the Kerala State Human Rights Commission quickly registered a case following a complaint by High Court lawyer Kulathoor Jaisingh. The Kerala State Youth Commission also stepped in, launching its own probe and instructing the District Police Chief to report back promptly.
Calls for Justice Ring Loud
Commission Chairman M Shajar strongly condemned the alleged acts, urging for legal action. “Legal action should be taken against such practices that are unacceptable in a civilised and democratic society. As a civilised society, we should collectively respond against such anti-social trends.”
What’s Next?
Though the authenticity of the video is still under question, the emotional blow it delivered has made one thing clear: Kerala is demanding change. Whether staged or real, the very idea of such humiliation in the workplace has struck a nerve—and the call for justice is growing louder by the hour.
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