“Ghis Ghis Ghis” From Welcome To The Jungle Is Going Viral, But Mostly for the Wrong Reasons

The moment “Ghis Ghis Ghis” was released, social media was flooded with reactions. From Instagram meme pages to Twitter discussions, people instantly started talking about the song’s loud energy, exaggerated expressions, and unusual lyrics. The song features Akshay Kumar in a completely over the top avatar alongside Akshara Singh , with colourful sets, dramatic dance moves, and strong Bhojpuri style influence. But instead of praise, most of the attention quickly turned into trolling.

“Cringe” or “ Entertainment”?

A huge section of the internet is calling the song “peak cringe Bollywood.” Many users criticised the lyrics, choreography, and loud presentation style, saying it feels outdated and unnecessarily exaggerated. Some users posted on X quoting the music video “Akshay Kumar please retire and stop embarrassing bollywood“ another said “Pure cringe. Even if it’s intended as a joke, there’s a thin line between edgy humour and downright disgusting comedy.“ Some viewers even compared it to the kind of songs that become viral memes instead of genuine hits. At the same time, there are also people who think the song is intentionally chaotic and should not be taken seriously. Fans of “mass entertainer” Bollywood songs are defending it by saying not every track needs deep meaning or classy aesthetics. And honestly, that divide is exactly why the song is trending so much.

Meme Culture Is Driving the Virality

Today’s internet works differently. A song does not always need positive reviews to become famous. Sometimes, being meme worthy is enough and as the saying goes bad publicity is also publicity. Clips from “Ghis Ghis Ghis” are already spreading across reels and short video platforms because people are reacting to it, joking about it, or sharing it ironically. This has become very common in internet culture. Audiences often hate-watch content while still making it viral at the same time. In a strange way, trolling has now become free promotion.

Akshay Kumar’s “Massy” Comeback Attempt

Many viewers also feel that the song is part of Bollywood’s recent attempt to return to loud, single screen style entertainment. Over the last few years, several films and songs have tried to recreate the exaggerated “mass entertainer” formula that once worked easily in theatres. Akshay Kumar especially seems to be experimenting with more desi, dramatic, and meme friendly content lately. But the audience today is much more unpredictable. What works as entertainment for one group quickly becomes cringe content for another.

The Internet Loves to Hate Watch!

The biggest reason behind the song’s virality is simple, you can hate it or love it but cannot ignore it. Whether audiences genuinely enjoy the song or completely dislike it, almost everyone seems to have an opinion about it. And in today’s social media era, reactions matter more than silence.“Ghis Ghis Ghis” may not become a critically loved Bollywood track, but it has already achieved something else becoming one of the internet’s latest viral conversations. And sometimes being a topic of conversation is enough doesn't matter in a positive or negative way