Nootropic or Trap? The Truth Behind Social Media's Nicotine Wellness Trend

For decades, nicotine was viewed almost exclusively through the lens of smoking, addiction, and public health warnings. However, a recent wave of content across podcasts, video platforms, and online forums has attempted to rebrand the chemical. High-profile biohackers and wellness influencers, including figures like Dave Asprey, have begun pitching isolated nicotine in small doses as a brain-boosting supplement designed to enhance mental clarity, working memory, and focus.