Instagram Tests Picture-in-Picture Mode For Reels: Watch Videos While Using Other Apps

Instagram is experimenting with a brand-new Picture-in-Picture (PiP) feature for Reels, giving users the ability to watch short videos in a floating mini-window while using other apps. The company confirmed the development to TechCrunch, following early sightings by app researcher Radu Oncescu.

This update means users can continue enjoying their favourite content without being confined to the Instagram app, a clear move towards boosting multitasking and engagement.

How PiP Mode for Reels Works

The feature, currently being tested with select users, will allow Reels to keep playing in a small pop-out window even when the Instagram app is minimised. This way, you can scroll through emails, browse the web, or chat with friends while still keeping an eye on your favourite videos.

Why Instagram Is Introducing PiP

In today’s fast-paced digital world, multitasking is second nature. The PiP mode is designed to improve user retention by letting people watch longer Reels while handling other tasks. It ensures that users don’t need to pause or abandon content when switching apps.

A Boost for Content Creators

For creators, the PiP mode could be a game changer. By keeping videos visible even while users switch between apps, the feature can increase viewership, widen reach, and drive stronger engagement. This move also positions Instagram to compete more aggressively with platforms like YouTube and TikTok, where multitasking-friendly viewing is already popular.

Hints from Adam Mosseri

Instagram head Adam Mosseri had previously suggested that a PiP option might be in development, stating he would “talk to the team and see if we can figure something out.” The current test appears to be the first step in delivering on that promise.

While Instagram has not yet confirmed a wider rollout timeline, the early test shows the platform’s commitment to keeping users engaged and enhancing the short-form video experience.