WhatsApp Business Update 2025: Smarter Tools For Payments, Ads And AI Calls

WhatsApp, once just a simple messaging app, has now transformed into a powerful tool for businesses. At its second Business Summit in Mumbai, the platform unveiled several new features designed to help small and large businesses connect with customers, streamline processes, and scale their operations. From direct payments to AI-driven customer support, here’s everything you need to know about the latest WhatsApp Business updates.

1. Direct Payments via WhatsApp Business

Small businesses will now be able to accept payments directly within the WhatsApp Business app.

• How it works: Merchants can share a QR code with customers at the click of a button. Payments can be made through UPI, debit or credit cards, all without leaving WhatsApp.
• Benefit: Faster, seamless transactions without switching between apps, making purchases easier for customers and businesses alike.

2. AI-Powered In-App Calling and Customer Support

Customers can now call businesses directly through WhatsApp, simplifying the process of reaching out to large companies.

• What’s new: Businesses can integrate AI assistants to answer customer queries instantly, even during voice calls.
• Future scope: Video calls for services such as healthcare appointments are also on the horizon, making support more versatile.

3. Ads Manager Across WhatsApp, Facebook and Instagram

Businesses in India can now manage ads across Meta platforms from a single Ads Manager dashboard.

• Features: Create ads, allocate budgets, and manage campaigns centrally.
• Advantage: Upload customer lists and leverage Meta’s AI tool Advantage+ to optimise ad spending and boost performance.

4. Discover Businesses and Channels Through the Updates Tab

WhatsApp’s Updates tab (used by 1.5 billion daily) is being expanded to feature Status ads, promoted channels, and subscriptions.

• Who’s using it: Big brands like Maruti Suzuki, Air India, and Flipkart have already adopted Status ads, while channels such as Jio Hotstar are using the Promoted Channel feature.
• User privacy: These tools are separate from personal chats, ensuring user security.

5. Use Both WhatsApp Business App and Platform Together

Small businesses can now operate the WhatsApp Business app and WhatsApp Business platform simultaneously without needing a separate number.

• Why it matters: The platform allows automation for larger campaigns while the app continues to support calls, statuses, and chats perfect for businesses looking to expand.

6. Easy Access to Government Services

According to the Kantar 2025 Report, 91% of online Indians already connect with businesses through WhatsApp. The platform is now becoming a direct channel for government services, providing citizens with simple and accessible solutions.

From direct payments to AI-driven customer support and integrated ad management, WhatsApp is moving far beyond messaging. These updates are expected to make business operations more efficient, improve customer experience, and empower businesses of all sizes in India.